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That's So 2018! The Most Outdated Home-Selling Advice You Should Now Ignore

by Amy McLeod Group


There's one thing more scary than buying a house, and that's selling a house.

There is so much pressure to list your house and sell it quickly—and for a great price—that you probably find yourself turning to those who've been there before for advice.

But here's the problem: The housing market changes on a dime, meaning whatever worked for them might not necessarily work for you. In fact, it may backfire, big-time! Here are some of the most outdated words of wisdom you might hear that you may be better off ignoring.

Wait for spring to sell your home

Odds are you've heard that the best time to sell your house is in the spring, because that's when the buyers are out and about. But it also means you'll be competing against a slew of sellers.

"Listing in the spring means you are positioning yourself to compete with several other homes. So as a seller in the spring, you have to price and market your home flawlessly to show buyers that your home is more desirable than the house next door," says real estate agent Cheyanne Banks, of Nest Seekers International in Jersey City, NJ. "Because buyers have more choice in the spring market, they’re more likely to negotiate a lower price."

In fact, Banks now advises her clients to list in the summer and winter, when there's less competition.

Price your home high

Not too long ago, it was a seller's market—meaning competition was so fierce between buyers that you could still almost guarantee a sale if you priced your home over market value. According to Daniel Martinez, real estate agent and founder of HOULIVING, a boutique real estate company located in Houston, that's not the way it works these days.

"We are seeing homes on the market last longer and listings become stale one after another," says Martinez. "In today’s market, we need to be realistic about what is selling for what dollar per square foot and adjust, because the market decides what it’s willing to pay for a home. Not you or me."

And if you think you're going to start it at a higher price just to test the market, you should think again.

"Testing the market with an above-market price means your home will not fly off the shelf, and the longer it’s on the shelf the more potential buyers wonder what’s wrong with it," warns Phyllis Brookshire, president of Allen Tate Realtors in the Carolinas. "This results in more carrying costs for you and dramatic price reductions later."

Leave room to negotiate

Another reason sellers were pricing high was to leave room for buyers who were eager to negotiate, but real estate broker Gill Chowdhury, with Warburg Realty in New York City, says today's buyers won't play that game.

"With supply higher than it was a few years ago, if you're not priced at market, or at least very close, you're not going to get that many people in the door to begin with," she says. "Price your property to sell."

Sell your home as is

As recently as just a few years ago, sellers were often told not to invest too much into remodeling, as buyers would want to customize themselves. Why worry about it when they're going to do it anyway, right? Well, not only has the market changed, but so have the buyers.

"With many millennials entering the housing market, one of their biggest desires is to have a turn-key home, meaning they don't want to have to make changes or repairs, such as modernizing appliances and amenities—essentially the home is move-in ready," explains Nick Giovacchini, head of client services at AlphaFlow. "Not updating an older home could leave sellers at a disadvantage, especially if other homeowners have updated their homes before selling, even if the unimproved home is priced at a discount compared to more updated homes in the area."

Even though home prices are going down, the  buyers that remain are willing to pay a premium for homes that look the part, so put in some elbow grease before you put up that "For Sale" sign.

Amateur photos of your house are fine

If you've ever sold a home before, you probably remember the real estate agent coming in and snapping a few quick photos of your home to place with your listing. Heck, you may have even taken the photos yourself. We're sorry to say that's just not going to fly this time around.

"How your property looks online will have a direct impact on the number of buyers who will be interested in purchasing your home," says Nancy Wallace-Laabs, a real estate broker with KBN Homes, in Frisco, TX. "Hiring a professional photographer and adding drone pictures are an increased cost to a seller, but well worth the investment."

In fact, it may be a good idea to take it even further, says Mark Cianciulli, real estate agent and co-founder of the CREM Group in Los Angeles and Long Beach, CA. "For instance, the benchmark has become getting professional photos taken of the property, creating high-quality videos for your property that allow buyers to see different perspectives inside and outside the home, as well as 3D tours of the home that allow buyers to navigate though the home at will and in any direction they choose," Cianciulli explains.

So much for just snapping a few pics with your smartphone.

Holding an open house is a must

There was a time that hosting an open house (featuring freshly baked cookies, of course!) was a near guarantee that your house would sell before the weekend was over. Unfortunately, open houses aren't the shoe-in that they used to be.

"In my experience, those attending open houses are just putting their toes in the water and seeing what's out there—or they're just your typical nosy neighbor. Serious buyers will be out looking at the houses they want any chance they can get and not waiting until an open house to submit an offer," says real estate agent Heather Carbone, of Heather Carbone Team Big River Properties in Boston.

"Real estate agents like open houses because they create good opportunities for them to find unrepresented buyers, or to create a frenzy around the listing. Ultimately, an open house should be just one small piece of a bigger marketing plan for the property," says Carbone.

The McLeod Group Network is here to assist with all your home-selling needs!  971.208.5093 or admin@mgnrealtors.com

By: Realtor.com, Whitney Coy

The Impact of Tight Inventory on the Housing Market

by Amy McLeod Group

The housing crisis is finally in the rearview mirror as the real estate market moves down the road to a complete recovery. Home values are up, home sales are up, and distressed sales (foreclosures and short sales) have fallen to their lowest points in years. It seems that the market will continue to strengthen in 2018.

However, there is one thing that may cause the industry to tap the brakes: a lack of housing inventory. While buyer demand looks like it will remain strong throughout the winter, supply is not keeping up.

Here are the thoughts of a few industry experts on the subject:
 

National Association of Realtors

“Total housing inventory at the end of November dropped 7.2 percent to 1.67 million existing homes available for sale, and is now 9.7 percent lower than a year ago (1.85 million) and has fallen year-over-year for 30 consecutive months. Unsold inventory is at a 3.4-month supply at the current sales pace, which is down from 4.0 months a year ago.”

Joseph Kirchner, Senior Economist for Realtor.com

“The increases in single-family permits and starts show that builders are planning and starting new construction projects, that’s a good thing because it will help to relieve the shortage of homes on the market.”

Sam Khater, Deputy Chief Economist at CoreLogic

Inventory is tighter than it appears. It’s much lower for entry-level buyers.”

Bottom Line 

If you are thinking of selling, now may be the time. Demand for your house will be strong at a time when there is very little competition. That could lead to a quick sale for a really good price.

 

Contact The McLeod Group Network to find out how much your home is worth!  971.208.5093 or mcleodgroupoffice@gmail.com.

 

By: KCM Crew

Access is an Important Factor in Getting Your House SOLD!

by Amy McLeod Group

So, you’ve decided to sell your house. You’ve hired a real estate professional to help you with the entire process, and they have asked you what level of access you want to provide to potential buyers.

There are four elements to a quality listing. At the top of the list is Access, followed by Condition, Financing, and Price. There are many levels of access that you can provide to your agent so that he or she can show your home.

Here are five levels of access that you can give to buyers, along with a brief description:

  1. Lockbox on the Door – this allows buyers the ability to see the home as soon as they are aware of the listing, or at their convenience.
  2. Providing a Key to the Home – although the buyer’s agent may need to stop by an office to pick up the key, there is little delay in being able to show the home.
  3. Open Access with a Phone Call – the seller allows showings with just a phone call’s notice.
  4. By Appointment Only (example: 48-Hour Notice) – Many buyers who are relocating for a new career or promotion start working in that area prior to purchasing their home. They often like to take advantage of free time during business hours (such as their lunch break) to view potential homes. Because of this, they may not be able to plan their availability far in advance or may be unable to wait 48 hours to see the house.
  5. Limited Access (example: the home is only available on Mondays or Tuesdays at 2pm or for only a couple of hours a day) – This is the most difficult way to be able to show your house to potential buyers.

In a competitive marketplace, access can make or break your ability to get the price you are looking for, or even sell your house at all.

Contact The McLeod Group Network to discuss how much your current home is worth! 971.208.5093 or mcleodgroupoffice@gmail.com

 

By: KCM Crew

Low Inventory Causes Home Prices to Maintain Fast Growth

by Amy McLeod Group

The National Association of Realtors (NAR) released their latest Quarterly Metro Home Price Report last week. The report revealed that severely lacking inventory across the country drained sales growth and kept home prices rising at a steady clip in nearly all metro areas. Home prices rose 5.3% over the last quarter across all metros.

Lawrence Yun, Chief Economist at NAR, discussed the impact of low inventory on buyers in the report:

“Unfortunately, the pace of new listings were unable to replace what was quickly sold. Home shoppers had little to choose from, and many had to outbid others in order to close on a home. The end result was a slowdown in sales from earlier in the year, steadfast price growth and weakening affordability conditions.”

What this means to sellers

Rising prices are a homeowner’s best friend. As reported by the Washington Post in a recent article post:

“The rise in median sales prices has made current homeowners much more willing to sell their home, and that willingness is one of the main drivers behind the inventory that does make it on to the market. While it hasn’t been enough to meet demand, it has made the situation much better, compared with even three or four years ago.”

What this means to buyers

In a market where prices are rising, buyers should take into account the cost of waiting. Obviously, they will pay more for the same house later this year or next year. However, as Construction Dive reported, the amount of cash needed to purchase that home will also increase.

“These factors have created a situation where the market keeps moving the goalposts in terms of the down payment necessary for first-time homebuyers to get into a home.”

 

Bottom Line 

If you’re thinking of selling and moving down, waiting might make sense. If you are a first-time buyer or a seller thinking of moving up, waiting probably doesn’t make sense. 

Let's get together to discuss your options! 971.208.5093 or mcleodgroupoffice@gmail.com

By: KCM Crew

Buyer’s Market Helps Premium Home Sales Soar

by Amy McLeod Group

Buyer's Market Helps Premium Home Sales Soar | Keeping Current Matters

We previously reported how a shortage of inventory in the starter and trade-up home markets is driving prices up and causing bidding wars, creating a true seller’s market. At the same time, in the premium home market, an over-abundance of inventory has started to see prices come down and put buyers in the driver’s seat, creating the beginning of a buyer’s market.

Last week, the National Association of Realtors released their Existing Home Sales Report which shed some additional light on the impact of inventory levels on sales in each price range.

The chart below shows the year-over-year difference in sales at each price range.

Buyer's Market Helps Premium Home Sales Soar | Keeping Current Matters

The under $100K range has shown declines in recent years due to the shortage of distressed homes available for sale (just 5% of sales this past month, compared to 35% in January 2012). Sales in the next two price ranges are no doubt being hindered by low inventory as buyers compete for the same home.

NAR’s Chief Economist, Lawrence Yun, explained:

"Those able to close on a home last month are probably feeling both happy and relieved. Listings in the affordable price range are scarce, homes are coming off the market at an extremely fast pace and the prevalence of multiple offers in some markets are pushing prices higher."

The biggest surprise? This is the first time in years where the $1M and up price range had the highest jump in sales when compared to last year and to all other price ranges (29.1%)! The two price ranges right underneath the $1M range were a close second and third. As the price went up, so did the sales!

With additional inventory available in the higher price ranges, and the economy improving, many luxury buyers are finding it easier to find their dream homes. Yun commented,

“The job market in most of the country is healthy and the recent downward trend in mortgage rates continues to keep buyer interest at a robust level.”

Bottom Line

If you are one of the many homeowners who is looking to sell your starter or trade up home and move up to a luxury home, NOW is the time to contact The McLeod Group Network! 971.208.5093 or mcleodgroupoffice@gmail.com. 

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Why Working with a Local Real Estate Professional Makes All the Difference | Keeping Current Matters

If you’ve entered the real estate market, as a buyer or a seller, you’ve inevitably heard the real estate mantra, “location, location, location” in reference to how identical homes can increase or decrease in value due to where they’re located. Well, a new survey shows that when it comes to choosing a real estate agent, the millennial generation’s mantra is, “local, local, local.”

CentSai, a financial wellness online community, recently surveyed over 2,000 millennials (ages 18-34) and found that 75% of respondents would use a local real estate agent over an online agent, and 71% would choose a local lender.

Survey respondents cited many reasons for their choice to go local, “including personal touch & handholding, longstanding relationships, local knowledge, and amount of hassle.”

Doria Lavagnino, Cofounder & President of CentSai had this to say:

“We were surprised to learn that online providers are not yet as big a disruptor in this sector as we first thought, despite purported cost savings. We found that millennials place a high value on the personal touch and knowledge of a local agent. Buying a home for the first time is daunting, and working with a local agent—particularly an agent referred by a parent or friend—could provide peace of mind.”

The findings of the CentSai survey are consistent with the Consumer Housing Trends Studywhich found that millennials prefer a more hands-on approach to their real estate experience:

“While older generations rely on real estate agents for information and expertise, Millennials expect real estate agents to become trusted advisers and strategic partners.”

When it comes to choosing an agent, millennials and other generations share their top priority: the sense that an agent is trustworthy and responsive to their needs.

That said, technology still plays a huge role in the real estate process. According to the National Association of Realtors, 95% of home buyers look for prospective homes and neighborhoods online, and 91% also said they would use an online site or mobile app to research homes they might consider purchasing.

Bottom Line

Many wondered if this tech-savvy generation would prefer to work with an online agent or lender, but more and more studies show that when it comes to real estate, millennials want someone they can trust, someone who knows the neighborhood they want to move into, leading them through the entire experience.

Let The McLeod Group Network be your trusted real estate professionals! 971.208.5093 or mcleodgroupoffice@gmail.com. 

 

5 Reasons to Hire a Real Estate Professional When Buying or Selling! | Keeping Current Matters

Whether you are buying or selling a home it can be quite an adventurous journey, which is why you need an experienced real estate professional to guide you on the path to your ultimate goal. In this world of instant gratification and internet searches, many sellers think that they can For Sale by Owner or FSBO.

The 5 reasons you NEED a real estate professional in your corner haven’t changed, but have rather been strengthened by the projections of higher mortgage interest rates & home prices as the market continues to pick up steam.

1. What do you do with all this paperwork?

Each state has different regulations regarding the contracts required for a successful sale, and these regulations are constantly changing. A true real estate professional is an expert in his or her market and can guide you through the stacks of paperworknecessary to make your dream a reality.

2. Ok, so you found your dream house, now what?

There are over 180 possible steps that need to take place during every successful real estate transaction. Don’t you want someone who has been there before, someone who knows what these actions are, to make sure that you achieve your dream?

3. Are you a good negotiator?

So maybe you’re not convinced that you need an agent to sell your home. After looking at the list of parties that you will need to be prepared to negotiate with, you’ll soon realize the value in selecting a real estate professional. From the buyer (who wants the best deal possible), to the home inspection companies, to the appraiser, there are at least 11 different people who you will need to be knowledgeable of, and answer to, during the process.

4. What is the home you’re buying/selling really worth?

It is important for your home to be priced correctly from the start to attract the right buyers and shorten the amount of time that it’s on the market. You need someone who is not emotionally connected to your home to give you the truth as to your home’s value. According to the National Association of REALTORS, “the typical FSBO home sold for $185,000 compared to $245,000 among agent-assisted home sales.”

Get the most out of your transaction by hiring a professional.

5. Do you know what’s really going on in the market?

There is so much information out there on the news and the internet about home sales, prices, and mortgage rates; how do you know what’s going on specifically in your area? Who do you turn to in order to competitively, and correctly, price your home at the beginning of the selling process? How do you know what to offer on your dream home without paying too much, or offending the seller with a lowball offer?

Dave Ramsey, the financial guru, advises:

“When getting help with money, whether it’s insurance, real estate or investments, you should always look for someone with the heart of a teacher, not the heart of a salesman.”

Hiring an agent who has his or her finger on the pulse of the market will make your buying or selling experience an educated one. You need someone who is going to tell you the truth, not just what they think you want to hear.

Bottom Line

You wouldn’t replace the engine in your car without a trusted mechanic. Why would you make one of the most important financial decisions of your life without hiring a real estate professional?

Contact The McLeod Group Network help you with all your real estate needs! 971.208.5093 or mcleodgroupoffice@gmail.com. 

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Is the Current Pace of Home Sales Maintainable?

by Amy McLeod Group

Is the Current Pace of Home Sales Maintainable? | Keeping Current Matters

There are some experts questioning whether the current pace of residential home sales is maintainable. Are too many people buying homes like in 2004-2006? Are we headed for another housing crisis? Actually, if we look closely at the numbers, we can see that we are looking at a very healthy real estate market.

Why the concern?

Some are looking at the last four years of home sales and comparing them to the three years just prior to the housing bubble. Looking at the graph below, we can understand that thinking.

Is the Current Pace of Home Sales Maintainable? | Keeping Current Matters

However, if we go further back in history, we can see the real picture. After taking out the “boom & bust” years, the pace of sales is growing at quite a natural pace.

Is the Current Pace of Home Sales Maintainable? | Keeping Current Matters

And new home sales are way below historic numbers. Dave Liniger, Re/Max CEOexplains:

“We expect a seasonal uptick in sales this time of year and March certainly met and somewhat exceeded that expectation. We don’t anticipate the tightening inventory to ease up in most markets until new home construction can catch up to its pre-recession pace. Until then, sellers will enjoy a fast-paced market and buyers will need to work with their agents to get in the right home.”

Bottom Line

The current pace of residential home sales definitely seems maintainable. If you are ready to buy or sell a home contact The McLeod Group Network today! 971.208.5093 or mcleodgroupoffice@gmail.com.

 

 

3 Charts That Shout, ‘List Your Home Today!’

by Amy McLeod Group

3 Charts That Shout, ‘List Your Home Today!’ | Keeping Current Matters

In school, we all learned the theory of supply and demand. When the demand for an item is greater than the supply of that item, the price will surely rise.

SUPPLY

The National Association of Realtors (NAR) recently reported that the inventory of homes for sale stands at a 3.8-month supply. This is considerably lower than the 6-month supply necessary for a normal market.

3 Charts That Shout, ‘List Your Home Today!’ | Keeping Current Matters

DEMAND

Every month NAR reports on the number of buyers out in the market looking for homes, which is also known as buyer traffic. As seen on the map below, buyer demand in March was strong or very strong in 45 out of 50 states nationwide, and Washington, DC.

3 Charts That Shout, ‘List Your Home Today!’ | Keeping Current Matters

Many buyers are being confronted with a very competitive market in which they must compete with other buyers for their dream homes (if they are even able to find a home they wish to purchase).

Listing your house for sale now will allow you to capitalize on the shortage of homes for sale in the market, which will translate into a better pricing situation.

HOME EQUITY

Many homeowners underestimate the amount of equity they currently have in their homes. According to a recent Fannie Mae study, 37% of homeowners believe that they have more than 20% equity in their homes. In reality, CoreLogic’s latest Equity Report tells us that 78.9% actually do!

3 Charts That Shout, ‘List Your Home Today!’ | Keeping Current Matters

Many homeowners who are undervaluing the equity they have in their homes may feel trapped, which may be contributing to the lack of inventory in the market.

Bottom Line

If you are debating selling your home this year, lets meet to evaluate the equity you have in your home, as well as the opportunities available in your market. The McLeod Group Network, 971.208.5093 or mcleodgroupoffice@gmail.com. 

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The McLeod Group Network
Keller Williams Capital City
1900 Hines St SE #220
Salem OR 97302
971-208-5093
Fax: 971-599-5229

**Disclaimer: Amy McLeod, and her team, do not initiate, process, or service mortgages.  And provide this information only as a service.  You should confirm information here with your Licensed Mortgage Lender.