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10 Home Upgrades That Attract Millennial Buyers

by Amy McLeod Group


Think millennials aren't in the market to buy a home? On the contrary, by early 2019, millennials represented 42% of all new home loans. What does this mean for home sellers? It means it's time to start revamping your house to attract these buyers!

Luckily, there are plenty of simple and relatively affordable upgrades homeowners can make that appeal to millennial buyers. We asked the experts to share some of their top tips for attracting these young buyers, so your home can sell in a jiffy.

1. A home office space

Photo by Elms Interior Design 
 

The remote work trend is on the rise for all groups, but especially among millennials. As a result, Kerron Stokes, a real estate agent with Re/Max Leaders in Colorado, suggests showcasing a home's live-work versatility by carving out space for a home office.
 

"More than 13 million Americans work from home, according to the most current U.S. Census data. And all signs point to that trend continuing," Stokes explains. "It doesn’t have to be big, but millennial buyers are looking for somewhere to go for a last-minute conference call or to get additional work done during the day."

Luckily, this is an easy fix for sellers. If you're looking to make your property more attractive to millennial buyers, consider staging one of the smaller bedrooms (or even a bonus space like a nook or alcove) as a home office. It's a small touch, but it will help your potential millennial buyers picture the space working with their lifestyle.

2. Smart tech

Yes, this one seems obvious: Of course millennials are drawn to smart home tech—but what type?

"Appliances such as smart thermostats, smart doorbells, and more that can be controlled from an app are all the rage," Stokes explains. "Connectivity is king when putting a house on the market these days."

Yuri Blanco, owner of Re/Max Executives in Idaho, adds that millennials also crave low-cost tech.

"They crave smart security systems that don’t require a monthly subscription," says Blanco. "Any new technology that comes at a low cost is a major bonus to this age group."

3. Energy-efficient appliances

Energy-efficient products are also hugely important (and a huge selling point) for millennial buyers.

"Millennials are choosing eco-friendly materials such as nontoxic paint, Energy Star appliances in and around the home," Blanco says.

4. A game room/gathering space

When it comes to staging, Blanco suggests highlighting how a space could be used as a gathering place for friends—something millennials actively consider when viewing homes.

"Millennials think about friends' needs, so they want big areas where everyone can gather for entertainment, whether this be a TV or a game room," Blanco explains.

5. USB outlets


 

According to Stokes, it's particularly important to install USB outlets in bedrooms, living rooms, and kitchens if you want to catch millennial buyers' eyes. Smartphones are a fact of life today, and showing that your home is ready to make life easier with accessible charging ports will impress younger buyers.

"I recommend sellers swap out standard outlets for the outlets that include USBs for charging," Stokes says. "Constantly being on a smartphone drains a lot of power. When your home offers a charging hub or outlet for people, especially in unconventional rooms like the kitchen, they are more likely to stop and take a second look."

6. Neutral colors

When it comes time to paint a property, opt for soft, light neutrals to appeal to millennials.

"Millennials favor neutral colors," Blanco says. "Particularly grays have gained wide appeal, along with more whitewashed gray variations, soft neutrals, and creams."

7. Modern design

When it comes to upgrading cabinets and other built-in features, experts say to opt for modern design elements if you're hoping to woo millennial shoppers.

"In recent years, we are seeing millennials prefer modern, sleek designs with clean lines and minimalist aesthetics," Blanco says. "To them, less is more. Homes that have new, stainless-steel kitchens, and simple cabinetry draw millennials in."

8. Outdoor living space

In addition to upgrades inside the home, Stokes recommends making sure that the backyard feels like an extension of the living space—something that's proving important to millennial buyers.

"Millennials have demonstrated a desire to personalize their homes, and large yards provide that opportunity," Stokes says. "Spaces designed to spend time with friends around fire pits, room for a garden, and room for pets to roam is desired. However, sellers should keep in mind that these areas shouldn’t require a lot of time and maintenance, as this is something that repels millennial buyers."

Amy Bonitatibus, chief marketing officer with Chase Home Lending, reiterates this point and adds that it's important to not forget the front yard as well.

"According to the recent Chase Housing Confidence Index, a survey which used data from the U.S. Housing Confidence Survey, millennial homeowners ranked landscaping first on their renovation wish list, ahead of bathroom and kitchen remodels," she says. "Everyone wants that Instagram-worthy curb appeal. Over 40% of young homeowners are looking to install new landscaping in the next few years."

9. Garage outlets

Millennials are also more likely than older buyers to extend that smart tech to the garage and try electric vehicles, which makes power outlets in the garage increasingly important to them.

"Having the option to power, from smart cars to toy batteries to an outdoor fridge, will instantly up your home’s appeal to millennials," Stokes says.

10. Storage space

Photo by Closets by Design Louisville 
 

Millennials aren't all about fashion over function, despite what some may (wrongly) assume. Blanco says that millennials are drawn to homes that have a lot of practical storage space.

"Millennials have a desire for storage," Blanco says. "If a home contains a multifunctional piece of furniture with storage options, even better. A home with plenty of built-in closets and drawers is more likely to be sold to buyers in this age group. Garages are also a notable place for increased storage."

Thinking about selling your home? Contact The McLeod Group Network at 971.208.5093 or [email protected].

By: Realtor.com, Kayleigh Roberts 

Buying a Home Can Be Scary... Unless You Know the Facts

by Amy McLeod Group
Buying a Home Can Be Scary... Unless You Know the Facts [INFOGRAPHIC] | MyKCM
 

Some Highlights:

Many potential homebuyers believe that they need a 20% down payment and a 780 FICO® score to qualify to buy a home, which stops many of them from even trying! Here are some facts:

  • 40% of millennials who purchased homes this year have put down less than 10%.
  • 76.4% of loan applications were approved last month.
  • The average credit score of approved loans was 724 in September.

Buying a house with McLeod Group Network isn't scary! Contact us today to start your search! 971.208.5093 or [email protected] 

By: KCM Crew

Why Working with a Local Real Estate Professional Makes All the Difference | Keeping Current Matters

If you’ve entered the real estate market, as a buyer or a seller, you’ve inevitably heard the real estate mantra, “location, location, location” in reference to how identical homes can increase or decrease in value due to where they’re located. Well, a new survey shows that when it comes to choosing a real estate agent, the millennial generation’s mantra is, “local, local, local.”

CentSai, a financial wellness online community, recently surveyed over 2,000 millennials (ages 18-34) and found that 75% of respondents would use a local real estate agent over an online agent, and 71% would choose a local lender.

Survey respondents cited many reasons for their choice to go local, “including personal touch & handholding, longstanding relationships, local knowledge, and amount of hassle.”

Doria Lavagnino, Cofounder & President of CentSai had this to say:

“We were surprised to learn that online providers are not yet as big a disruptor in this sector as we first thought, despite purported cost savings. We found that millennials place a high value on the personal touch and knowledge of a local agent. Buying a home for the first time is daunting, and working with a local agent—particularly an agent referred by a parent or friend—could provide peace of mind.”

The findings of the CentSai survey are consistent with the Consumer Housing Trends Studywhich found that millennials prefer a more hands-on approach to their real estate experience:

“While older generations rely on real estate agents for information and expertise, Millennials expect real estate agents to become trusted advisers and strategic partners.”

When it comes to choosing an agent, millennials and other generations share their top priority: the sense that an agent is trustworthy and responsive to their needs.

That said, technology still plays a huge role in the real estate process. According to the National Association of Realtors, 95% of home buyers look for prospective homes and neighborhoods online, and 91% also said they would use an online site or mobile app to research homes they might consider purchasing.

Bottom Line

Many wondered if this tech-savvy generation would prefer to work with an online agent or lender, but more and more studies show that when it comes to real estate, millennials want someone they can trust, someone who knows the neighborhood they want to move into, leading them through the entire experience.

Let The McLeod Group Network be your trusted real estate professionals! 971.208.5093 or [email protected] 

 

Millennials Flock to Low Down Payment Programs

by Amy McLeod Group

Millennials Flock to Low Down Payment Programs | Keeping Current Matters

A recent report released by Down Payment Resource shows that 65% of first-time homebuyers purchased their homes with a down payment of 6% or less in the month of January.

The trend continued through all buyers with a mortgage, as 62% made a down payment of less than 20%, which is consistent with findings from December.

An article by DS News points to the new wave of millennial homebuyers:

“It seems that the long-awaited influx of millennial home buyers is beginning. Ellie Mae reported that mortgages to millennial borrowers for new home purchases continued their ascent in January, accounting for 84 percent of closed loans.”

Among millennials who purchased homes in January, FHA loans remained popular, making up 35% of all loans closed. Ellie Mae’s Executive Vice President of Corporate Strategy Joe Tyrrell gave some insight into why:

“It is not surprising to see Millennial borrowers leverage FHA loans because they typically offer lower down payments and lower average FICO score requirements than conventional loans. Across the board, we're continuing to see strong interest in homeownership from this younger generation.”

Bottom Line

If you are one of the many millennials who is debating a home purchase this year, let The McLeod Group Network help you understand your options and set you on the path to preapproval. 971.208.5093 or [email protected] 

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The McLeod Group Network
Keller Williams Capital City
1900 Hines St SE #220
Salem OR 97302
971-208-5093
Fax: 971-599-5229

**Disclaimer: Amy McLeod, and her team, do not initiate, process, or service mortgages.  And provide this information only as a service.  You should confirm information here with your Licensed Mortgage Lender.